Highlights from Sole DXB 2012

The second Sole DXB Sneaker Summit took place a few days ago. This year's edition was much bigger and spread across Al Serkal Avenue. Most of the galleries there were converted for the day to host various events. It was a fun day out with a good turnout, so I suspect it will come back again next year. Here are some shots I took. 

PUMA Creative Factory launched the ‘Built for One’ project which brought together a group of creative minds from the region to a workshop in Dubai where they created their own customized T7 Track jackets in celebration of the Jacket’s 40 year anniversary. I particularly liked the old school games that were in the same space.


A display of live graffiti in the making on the walls of Al Serkal Avenue. Not a regular occurence in Dubai.

Live music and exhibitions in the various gallery spaces.

There was a film screening (Rap Arabe) at the recently opened FN Designs. I absolutely loved the "Check your ego at the door" sign at the entrance. Should be a door policy in many places in this city.

I really liked the Nike space, they really celebrated sneaker culture in their space, which included sneaker themed art, old photos from the 1970-80s of the Nike stores in Dubai and personal sneaker collections. Some of the other brands that had dedicated spaces felt like they were mini shops and really didn't feel like they captured what Sole DXB was all about.

An exhibition of customised hats in another space (forgot the name) which I really liked.

Custom designer toys and skateboards.

There were some good food stands, I just wish there were benches and picnic tables so that we could enjoy our meals. And yes, we even had some girls turning up in stilettos!